A sophisticated brand for a smarter, more complete approach to later life.
Opus Villages is transforming later living by offering a full continuum of care—Independent Living, Assisted Living, and Care Homes—on a single site, ensuring residents have access to tailored support as their needs evolve. As a luxury retirement community operator, Opus needed a brand that reflected its premium offer and innovative approach.
Boomer + beyond partnered with Opus to build this brand from the ground up. We started with brand strategy, defining who Opus is, what they do, and why they exist. From there, we developed a name, a distinctive identity, and a suite of implementation materials, including brochures, advertising, hoardings, and uniforms.
Alongside brand development, we conducted qualitative and quantitative consumer research, ensuring Opus’ positioning resonated with their target audience. This research also informed their pricing model, helping to refine their offering.
The result is a strong, sophisticated brand that speaks directly to discerning retirees looking for a future-proofed lifestyle. Through strategic thinking and creative execution, Boomer + beyond helped Opus Villages establish itself with a fresh perspective on later living.
Having worked so closely together as a team in the same industry for many years, we thought agreeing on a name and brand image for our new business was going to be easy.
How wrong we were!
So, we turned to Jonty and the Team at Boomer + beyond for help. They skillfully guided us through a surprisingly enjoyable process in which we reached a collective consensus on the values and vision for our business, defined its unique position in the marketplace, and ultimately produced a name and brand which spoke to all of us, and of which we are extremely proud.
And it didn’t stop there! Boomer + beyond were also able to help us with research and extensive, targeted, consumer market testing of our products and services offers to give us, our investors and financiers confidence in delivery.”
Paul Jackson (Director, Opus Villages)
…to create aspirational places to live, in communities that make later life a joy.
…to bring innovation, inspiration and a fresh approach to later living.
…to listen and learn, improve and innovate, constantly striving to create the best environment for later living. We build happy communities on solid foundations of trust, engagement and choice.
Once you’ve experienced Opus you’ll want to stay, and the good news is you can.
Moving home can be wonderful, but as you get older, it can also become a major upheaval. That’s why we’ve created a community that’s perfectly set up for the different stages of later life. So, if the time comes when you need a bit more support you don’t have to go anywhere — you can stay right here among friends in familiar surroundings.
It’s reassuring for you and your family to know that becoming part of the Opus community is just the start of a special time of your life. It’s a safe, supportive place, where you can be yourself and enjoy yourself. You’ll put down roots quickly, feel right at home, meet like-minded people and experience a superb quality of life.
With everything taken care of by the Opus team, you’ll discover a sense of freedom and ease that you’ve never felt before. Best of all, you can enjoy it happily ever after.
