At Boomer + beyond, research is more than just data - it’s about understanding and amplifying the voices of the 55+ audience.
We specialise in reaching hard-to-access communities across all socio-economic levels, using a methodology-agnostic, agile approach to find the most effective way to generate meaningful insights.
By blending quantitative and qualitative methods, we deliver a comprehensive picture that helps brands connect with this audience in a deeper, more impactful way.
But research is just the start. We believe that powerful insights deserve great presentation. Our expert data visualisation team transform complex findings into clear, beautiful, and actionable narratives, making insights digestible for busy decision-makers. Whether launching a new product or refining a strategy, we provide not just data—but clarity, direction, and impact.
When I first started working in the later living sector a friend pointed me in the direction of Boomer + beyond and suggested I speak to them if I really wanted to understand what older people think, why they think it, where their thoughts are shared, and where and why they diverge.
It was a great recommendation from my friend, and I have sought the advice of Jonty and his team ever since.
Simon Cawte (Group Communications Director, Churchill Living)
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Partnering with Birchgrove to turn lived experience into strategy, connection and care.
