Partnering with Solvita to build a brand rooted in sunshine, simplicity, and the freedom to enjoy later life.
Spain’s climate, culture, and cuisine have long been a magnet for ex-pats seeking a relaxed, fulfilling lifestyle. But for those who want to remain in Spain while removing the hassles of maintaining a property, options have been limited—until now.
Solvita offers independent, community-focused later living in the sun, where everything is taken care of, from housekeeping to catering and wellness support. Designed for the mid-market over-55 demographic, Solvita creates an environment where residents can fully enjoy their lives with less worry and more freedom.
Boomer + beyond partnered with Solvita from the ground up, shaping a compelling brand identity that captures the essence of this lifestyle. We established a clear brand strategy, created the name and visual identity, and developed key materials to bring the brand to market. By crafting a narrative around simplicity, community, and the joy of everyday life in Spain, we helped Solvita launch with a strong, engaging presence that speaks directly to its audience.
Now, ex-pats who have fallen in love with Spain have a new way to continue their journey—without compromise.
Boomer + beyond delivered a truly outstanding brand for Solvita, bringing clarity and focus to a diverse group of stakeholders while crafting a strategy that deeply resonates with our ex-pat audience aged 70-85. Their expertise in brand creation—from strategy to naming and identity—ensured that every element reflected the warmth, vitality, and reassurance at the heart of our communities.
Their thoughtful, considered approach and exceptional creative execution made the entire process seamless and rewarding. Having worked with them before, I had high expectations, and they not only met but surpassed them, delivering a brand that feels both inspiring and effortlessly authentic.
Dominique Kent (CEO, Solvita)
Our purpose.
(Why we exist)
…to create a new generation of quality later-living communities across Spain.
…to help our residents enjoy safe and secure later lives in Spain, enjoying freedom, facilities and friendships.
Our vision.
(What we want to achieve)
Our mission.
(How we’re going to get there)
…to create aspirational yet affordable later-living communities in Spain, that make a real difference to people’s lives and are built on a true understanding of what they want. We will do all we can to make residents feel special and fulfilled.
Later living in Spain
Climate, cuisine and culture — Spain has all the ingredients for a relaxed and rewarding lifestyle, day after day. What it doesn’t have though, is high-quality later-living communities. Until now.
Solvita is a new collection of safe, supportive, nurturing environments where people can fully enjoy their later lives in the sunshine. Our warm, welcoming communities are carefully built around you. Everything’s taken care of, from housekeeping to catering to wellness support if you need it. With more time and less worry, you’re in a place to fully enjoy yourself. You’ll bask in long, easy Spanish days, filled with great company, great conversation and great food.
Solvita ushers in an exciting new chapter for the later-living community in Spain. It opens up new possibilities, new horizons — a whole new way of making every day special.
