• Older couple sitting together, man and woman laughing, he has arm around her, both appear joyful and seated on a couch.

    We're a full service consumer research and brand agency, passionately dedicated to the over 55 audience

    We challenge the pre-conceptions of older by talking regularly and openly to our audience, and their influencers, then feed our insights directly into our client’s brand, product and experience development

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  • OlderPeopleHiking

    grey matters is an evolving conversation, moderated by Boomer + beyond, that gives a voice to older people across the UK.

    Through honest, thought-provoking discussion, it breaks down stereotypes, shatters assumptions, and reveals the vibrant, diverse realities of aging.

    It’s time to hear the truths that matter most. 

    Find out more
  • Older couple sitting on a park bench, wearing coats and hats, with trees in the background.

    Research: Riverstone Living

    Boomer + beyond has partnered with Riverstone across multiple research stages, designing each from the ground up to suit the question at hand and the unique nature of their specific audience - 70+, £2m+ net worth and based in London.

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  • Older woman with short blond hair in a white top and floral scarf against a teal background.

    Brand: Opus Complete Later Living

    Opus Villages is redefining later living with luxury retirement communities that offer a full continuum of care - seamlessly integrating Independent Living, Assisted Living, and Care Homes on a single site.

    Boomer + beyond partnered with Opus to create a brand that reflects this unique proposition.

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  • Manoncomputerinkitchen

    The AI experience

    What happens when AI does the questioning? Discover how older adults reacted to being interviewed by a machine - and what it means for future engagement.

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How we can help

OlderManSinger

We specialise in uncovering deep, actionable insights from the often-overlooked 55+ audience.

Our agile, full-service approach blends quantitative and qualitative research to deliver a holistic understanding.

With cutting-edge methodologies and beautiful data visualisation, we transform complex insights into clear, compelling stories—ensuring time-starved clients get the answers they need, fast.

Research is just the beginning; insightful, elegant storytelling is what sets us apart.

Research

Older couple smiling and holding sandwiches in front of a food truck.

At Boomer + Beyond, we’re dedicated to one thing - connecting brands with the 55+ audience in meaningful, impactful ways. With deep expertise and game-changing insights, we craft bold strategies and beautiful creative that resonate.

Our approach is simple: start with insights and understanding, focus on what matters, and create work that truly speaks to this audience and their influencers.

We’re not just a brand agency - we’re audience specialists.

Brand

Group of older adults laughing and walking in a forest

grey matters is an evolving conversation, moderated by Boomer + beyond, that gives a voice to older people across the UK.

Through honest, thought-provoking discussion, it breaks down stereotypes, shatters assumptions, and reveals the vibrant, diverse realities of aging.

It’s time to hear the truths that matter most. 

grey matters

Our clients

Birchgrove logo in black text on a white background.
Solvita logo with slogan 'Later Living in Spain'
Auriens Chelsea logo in black on a white background
Churchill Living logo with slogan 'Your lifestyle • Your choice' in black on a white background
Riverstone logo with slogan 'The life you want to live' in black on a white background
Enterprise Retirement Living logo in black on a white background
Retirement Villages logo in black on a white background
Quintain Living logo in black on a white background
Allegra care logo in black on a white background
Opus logo with text 'Complete later living'
Abbeyfield logo with stylized human figures
Amicala logo with geometric design
Logo of Pacific Investments with a stylized wave design.
Logo of Fabbrica by A2Dominion
Black quotation marks symbol on a white background.

Launching a new brand from the ground up requires both strategic clarity and creative vision, and Boomer + beyond delivered on both with exceptional skill. From the very beginning, they brought focus and direction to a complex process, expertly uniting a diverse group of stakeholders under a single, compelling strategy for Solvita. 

The quality of their creative execution was outstanding. They brought a warmth and depth to the brand that perfectly captures the essence of life at Solvita— where connection, purpose, and well-being come together in a seamless experience.

Thoughtful, thorough, and highly collaborative, they approached every stage of the process with intelligence and care, ensuring that we emerged with a brand that truly reflects who we are. Having worked with Boomer + beyond before, I knew we were in great hands, but they have once again gone above and beyond. Their ability to bring both strategic rigour and emotional intelligence to brand creation makes them an invaluable partner, and I wouldn’t hesitate to recommend them.”

Dominique Kent (CEO, Solvita)